Sunday, 24 April 2016
Evaluation Question 3 - What kind of media institution might distribute your media product and why?
"Bauer Media Group" is a European-based media company that is headquartered in Hamburg, Germany. The company manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.
I personally would choose "Bauer Media Group" to be the distributer for my "VOLUME" magazine, and the reason i think this is an ideal choice is due to the fact that "Bauer" is responsible for distributing, my style model, "Kerrang!" magazine - which of course is a very, very successful magazine and has sold millions of copies sold world-wide. I aim for my magazine to be successful like "Kerrang"! as the two are very similar.
"Bauer Media Group" is also responsible for distributing radio stations and TV channels. Examples for these would be KISS, Magic and more media types. I would like it for my magazine to be launched by such a famous distributer as i'd like magazine to be launched and sold on a worldwide range/scales.
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